Clarity
Product information and purchasing actions should always be easy to find and understand.
About JS Products
A simpler way
to discover beauty.
The experience is being designed around one principle: make the visual identity memorable without making shopping complicated.
Explore products
What guides the experience
Product first. Design with purpose.
Visual impact
Photography, typography and movement create character without becoming obstacles.
Consistency
Home, Shop, Product, Story and About should feel like one brand rather than separate templates.
The direction
Editorial energy.
Commerce discipline.
The final identity will use JS Products' own campaign media. These temporary images exist only so the design can be evaluated at full visual weight.